The years pass. The founders get rich, tired and old. The creativity once boiling in their veins cools. They become dinosaurs.
Yes, they continue to prosper and even handle some note worthy accounts but the momentum is lost. The agency has powerful contacts that keep it going but it has grown too big. Their campaigns have become dull, routine and echo past victories. In actuality their age has come to an end.
They have forgotten their love for advertising. As a result their campaigns do not get the job done the way they should. Their clients are the big losers.
What should you, the client do?
Many of the maverick entrepreneurs of yesteryears choose small agencies to re-invigorate their product and image. Walter Chrysler chose Sterling Getchel, Colgate chose Ted Bates, General Foods chose Young and Rubican and Chase Bank hired Ogilvy and Mathers. I am sure you get the message. David Ogilvy once wrote that small agencies "can often out-perform the big ones. Creativity is not a function of size. Small can be beautiful."
At Immix we may not have the fancy office or an acre of desks but we are ambitious and we do have creative fire in our veins because we simply love advertising and design.
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